1. Introduction
At MCH, trust is close to our hearts. As our customer, guest or business partner, you can trust that we treat your information with the utmost care, respect and humility. This is how it has always been, and how it will continue to be following the new EU General Data Protection Regulation (GDPR) which came into effect on 25 May 2018.
We would like to take this opportunity to provide full transparency regarding the data we collect and process about our visitors, customers, guests and collaboration partners.We would like to give you a complete overview of the what, why, how and where, and also provide information on your rights in relation to this data.
If you have any questions about our Data Protection Policy, please contact us at mch@mch.dk.
This Data Protection Policy applies when you use one or more of MCH’s websites/shops.
3. DATA PROTECTION POLICY
What does personal data actually mean?
Personal data refers to any data that can be connected to you in any way. When you use our website/web shop, we collect and process a variety of this kind of information. This happens when you access our website, sign up to our newsletter, participate in competitions or surveys, register as a user, use any of our other services, or make a purchase via our website. The nature of the data we collect and store depends entirely on how you use our website/web shop. We focus on only collecting and processing the specific, relevant data pertaining to your particular type of interaction.
Personal data that you actively make available to us
When you complete a contact form, sign up to our newsletter, participate in a competition, register as a user, or in some other way actively provide us with information about yourself via one of our websites, we collect and process this data, and in some cases save it for later use. An example of this is when you sign up to our newsletter. In this instance, we also focus on only requesting data that is relevant to this particular interaction with us.
User-generated information
In addition to the data that you actively make available to us, we also collect and process a variety of data relating to your use of our services. This is called user-generated data and typically includes the following types of information: a unique ID and technical information about your computer, tablet or mobile phone (including operating system, screen resolution, type of browser, etc.); your IP address; your geographical location; which pages you click on; and the flow of your interaction with the website (i.e. what your interests are).
Security
We comply with the GDPR by taking various technical and organisational measures to ensure that your data is not accidentally or illegally deleted, published, lost, tampered with, disclosed to any unauthorised person, misused or otherwise processed in any way that contravenes legislation. Both our own web servers and our data processors are located in the EU and subject to ongoing monitoring and security checks. In the event of a security breach, we are obligated by the GDPR to inform the appropriate authorities of this immediately. We would also inform you about such a breach quickly and concisely.
Purpose
It is important to us that we are completely honest about why we collect and save your data, so you can see that we are completely transparent about what we do and why we do it.
We process your data for three different purposes:
In response to your request
- To enable us to send you newsletters that you have actively signed up for.
- In order to contact you in connection with a competition you have entered.
- To enable us to respond to you when you have sent us a contact form.
- In order to process your order when you have entered into an agreement with us or requested a ticket or other products/services via one of our web shops.
- In order to provide subsequent customer support in connection with your agreement/order when you make any further enquiries.
Legitimate purposes
- In order to carry out aggregate-level analyses with the aim of improving our products and services.
- To use IP addresses, unit identifiers or other information necessary to block any potentially harmful use of our websites so that we can protect our websites.
- To improve our websites, identify breaches and keep your data safe based the information from our log files.
- For analysis and statistical purposes.
- To establish, exercise or defend legal claims.
Marketing purposes
- To send newsletters if you have consented thereto. You can unsubscribe from the newsletter at any time either by clicking the unsubscribe link at the bottom of every e-mail or by e-mailing us at mch@mch.dk. Read our terms and conditions for subscribing to our newsletters here.
- We also use tracking and registration tools from third parties such as Hotjar, Google and Facebook to ensure that you are presented with relevant marketing content in the form of banner ads, remarketing campaigns, Facebook ads, etc.
Retention period
The data is stored for the period of time permitted in accordance with legislation and is deleted when it is no longer needed. The retention period depends on the type of data and the reason for storage. It is therefore not possible to specify a general timeframe for when information is deleted.
Data sharing
Data about your use of the website, the advertisements you receive and click on, your geographical location, your gender and age group, etc. are shared with third parties where such data is known. You can see who the relevant third parties are in our “Cookie Policy”. This information is used to ensure effective targeting and relevant advertising.
We also use various third parties to store and process data. These parties only process data on our behalf and may not use the data for their own purposes.
Personal data such as your name, e-mail address, etc. will only be shared if you consent to this. We only use data processors based in EU countries.
Rights and insight
As one of our visitors, you have the following basic rights:
- The right to gain insight into your personal data – what information are we keeping about you?
- The right to have your personal data rectified – the opportunity to have any incorrect information that we have stored about you corrected.
- The right to be forgotten – the opportunity to have your personal data deleted from our records.
- The right to object – you have the right to request that we stop processing your personal data.
To enquire about the above, please contact: mch@mch.dk.
Complaints
If you wish to complain about the way we process your personal data, you also have the option of contacting the Danish Data Protection Agency (Datatilsynet).
Terms for subscribing to our newsletters
ALSO READ OUR TERMS FOR SUBSCRIBING TO OUR NEWSLETTERS HERE
