During trade fairs and other selected events arranged by MCH A/S, the organisers may take photos and record video material. It is not our intention to take photos or video of you in person unless this has been agreed in connection with an interview, but you may appear in photos or video recordings if you happen to be nearby or taking part in the event we are recording.
The sections below explain how we process photos and film recordings in which you may feature.
The purpose of recording photographic and video material
MCH organises a wide range of trade fairs and other events, and there is interest among MCH, exhibitors, guests and the general public in having these events covered by the media.
MCH generally records photographic and video material at trade fairs, typically in situations in which a named person is being interviewed or where there is a desire to convey the ambience – by focusing on a specific episode at the trade fair, for example.
If you should appear in such photos or video recordings, our purpose is not to portray you as a person, but simply to depict the situation in which you happen to be present. For this reason, we do not register the identities of persons who appear in such material.
Any such photos and recordings are used by MCH to communicate information to exhibitors, guests and other trade fair stakeholders. MCH may also use such material for the purposes of marketing.
You should therefore assume that the photos and recordings may be made public.
For examples of the recordings MCH makes, see www.mch.dk/video
The legal basis for our processing
When we record and publish photos and video material in which identifiable persons are visible, our actions constitute processing of personal data.
Our legal basis for processing personal data in such situations is a balance of interests, cf. Article 6 (1), (f) of the General Data Protection Regulation (GDPR). Our interests in this context consist of reproducing situations and settings from actual trade fairs, etc. for the purposes of marketing and of communicating news.
We only process standard types of personal data, i.e. typically only information in the form of images of you during your visit.
How long are the recordings stored?
We store the fully edited photographic and video material for as long as we consider it to be relevant in relation to our ability to present an accurate image of the trade fair, for as long as an interview remains relevant, or for as long as the recording may be of historical significance to us.
This means we cannot say in advance for precisely how long we will be processing information about the persons who appear in photographs and/or video material, but it may well be for a period of many years.
Pursuant to Article 3 of the General Data Protection Regulation (GDPR), you have certain rights as a data subject.
For example, you have the right to ask MCH for insight into the material and to request deletion of photos and video material featuring you that we process; you can also request MCH to limit its processing of the information, and you can object to such processing.
If you wish to exercise your rights, you must provide us with sufficient information to allow us to identify the photos/recordings in question (i.e. a link to the recording or a precise description of the situation, containing the date, time, location/hall/stand, etc.), as we ourselves do not possess information about your identity in the recordings.
If you are dissatisfied with our processing of photographic and/or video material in which you appear, you are free to exercise your rights, and you can submit a complaint to the Danish Data Protection Agency at www.datatilsynet.dk.
You are always welcome to contact us if you have any questions about our processing of information about you, or if you would like to exercise your rights under Danish data protection legislation.